Online smartphone sales continue to grow in India as an estimated 43% of all sales during Q1 2019 happened online. This represents a 17% year-on-year growth. Counterpoint credits the growth mainly to the plethora of new device launches combined with sales events and offers by Xiaomi, Samsung and Realme during the period. At the same time, offline shipments decreased by roughly 4% YoY. Flipkart holds the largest share of online smartphone sales with 53% followed by Amazon India with 36% and Xiaomi with 11%. Amazon saw the fastest growth of all retailers with a 38% increase compared to...
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